Rosie & Wellington
Rosie & Wellington wanted a simple and usable online shop-front. In order to reach a compromise between usability and the scalability required for their expanding and diversifying product range I needed to go back to the drawing board.
Visit the Rosie & Wellington Bedlinen Online Shop
I developed a new navigation and refinement scheme which simplifies the product search whilst allowing for an constantly evolving product categories and their associated characteristics. For example, bedlinen needs to be identifiable by material, colour, size, etc. whilst duvets need to be identifiable by TOG, size, filling, etc. The system copes with this need for flexibility whilst presenting the shopper with an intuitive tool for finding the products that they are looking for.


































