Print Design

Hayman's 1820 Table Flyer

Hayman's 1820 needed a way of obtaining brand presence in high-end 'style' bars that usually avoid any form of branding. I created this 20mm by 80mm folded matt - laminated card that fit neatly in ash trays and on tables without comprimising their wishes. Their size was ideal for customers to slip into their pockets.

Generic Version

12000 of these were printed in 2 different versions. One with a simple but classic cocktail (Classic Tom Collins) and the other with a more daring alternative (Persuasion). The flyers consisted of:

  • Outside-Front: Bottle Shot and Award
  • Outside-Back: Cocktail Photo, Ingredients and Method
  • Inside-Front: Hayman's 1820 Details, Key Facts and History
  • Inside-Back: Tasting Note and Serving Suggestions

Venue-Branded Version

In order to incentivise the Venue to use the flyers and to improve customer retention, the flyers were developed to include venue branding. This also gave the opportunity for the venues to offer the flyers as vouchers to redeem at the bar for special offers on Hayman's 1820 cocktails. 10000 of these were printed in 10 different versions.

Hayman's 1820 Flyer Photo: Bar Humbug, Bristol Hayman's 1820 Flyer Photo: Stark Bar, Bristol Hayman's 1820 Flyer - Outside: Persuasion Cocktail Hayman's 1820 Flyer: Venue-Branded
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